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The Pace of Change
A recently conducted global research study underscores the accelerating pace of consumer decision-making patterns. Among the findings, nearly two-thirds (63%) of consumers around the world reported that they make decisions faster now than just a few years ago. In addition, almost half (45%) of consumers worldwide agree that they have more power to influence a company’s success or failure than ever before. The research explains several factors for fueling this speed—people are better informed, have access to their peers around the globe (stronger voices), and can broadly promote their views with the click of a mouse.
Could these findings call attention to what businesses, and specifically the Information Technology organizations within businesses, are challenged with today? If your company’s products, services and brands are keeping pace with the needs and wants of increasingly demanding consumers then it is likely you are gaining ground. If you are not keeping up then you are probably providing customers for your competition.
There is no mistaking it: If businesses are to keep up, or even surge ahead, IT departments must lead the way and evolve from fixing problems to becoming a catalyst for the constant acceleration of business value. Of course, this implies that the business’s fundamental IT needs are being met. This, in a nutshell, is the mission and role of Whitlock.
We understand the critical role that IT plays in building momentum for your company. We see our role as complementary. As a result, we are highly focused on creating advocacy for IT organizations, and we accomplish this via a suite of offerings that ensure business’s fundamental IT needs are being met!
In other words, we promote IT by delivering experience, expert consultation, education and excellence.
Whitlock: Promoting IT Innovation